TAG Heuer Collection: Swiss Avant-Garde and Timeless Prestige

Discover the Excellence of TAG Heuer Watches

Since 1860, TAG Heuer has redefined the boundaries of Swiss watchmaking, combining precision engineering and a pioneering spirit. In our dedicated collection, we celebrate the legacy of TAG Heuer, a brand synonymous with avant-garde and quality. From Edouard Heuer's first revolutionary inventions to modern innovations, every TAG Heuer watch embodies the fusion of technical excellence and iconic design.

Innovation and tradition on your wrist

Our TAG Heuer watches represent the historic tradition of innovation, from the introduction of the world's first wrist chronograph to the creation of history-making precision mechanisms. "Don't Crack Under Pressure" is not just a slogan, but a philosophy that reflects the resilience and boldness that characterize every TAG Heuer watch.

Iconic Partnerships and Legendary Testimonials

Proud of a history full of exceptional partnerships, from major sporting competitions such as the Giro d'Italia and Formula One, to legends such as Ayrton Senna and Steve McQueen, TAG Heuer watches are chosen by those who love to excel. Our collection celebrates these iconic moments, offering watches that are more than just timekeeping tools: they are witnesses of success stories.

A Commitment to Sustainability

TAG Heuer not only excels in watchmaking, but also promotes environmental and social responsibility. As a member of the Responsible Jewelery Council and supporter of the Kimberly Process initiative, TAG Heuer ensures that every diamond is "conflict-free", underlining our commitment to sustainable practices.

Explore our TAG Heuer collection and immerse yourself in the universe of a brand that continues to push the limits of watchmaking, combining performance, style and responsibility.